Saxbys Coffee featured on News.Temple.edu

Saxbys Coffee recently featured on News.Temple.edu in an article titled, "Temple student, a Saxbys barista, creates menu-worthy latte." The article discusses the social media competition in which Saxbys Coffee crowd sourced customers, fans, and employees to create a personalized drink that will be featured on the summer menu. Kelly McArdle discusses her experience with the competition and her winning latte.  Click here for the entire article or begin below.

Temple student, a Saxbys barista, creates menu-worthy latte

By: Laura Kuserk

Kelly McArdle, a junior in Temple’s Department of Religion, has fond memories of eating coconut flavored Italian water ice on hot summer days.

So when her employer, Saxbys Coffee, announced on their Facebook page that they would hold a contest to create a new latte for summer, McArdle knew which flavor she wanted to recreate.

Her entry, Banana Boat Latte, made with coconut, banana and almond syrups, won the contest with more than 3,000 votes from Saxbys’ Facebook fans and has been sold in Saxbys nationwide since June 1.

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Saxbys Coffee featured in The Hoya

Saxbys Coffee was recently featured in The Hoya in an article titled, "Georgetown Barista Wins Saxbys Contest."  The article discusses the social media competition where Saxbys engaged local fans, baristas, and communities. Georgetown Saxbys owner, Jim Hilson discusses the value of competitions like this and their importance in the community. Kaitlin Orr, barista, Georgetown student, and competition winner, discusses her experience and how she invented the drink. Nick Bayer discusses how Saxbys is able to create niches in communities where it draws the best aspects of a local coffee shop and a chain. Click here for the entire article or begin below.

Georgetown Barista Wins Saxbys Contest

By: Lindsay Lee

Saxbys seasonal drinks are typically selected by a group of Saxbys officials, but this year they decided to shake things up: baristas all over the Saxbys map were given the opportunity to submit their drink creations for the chance to have their drink featured on menus nation-wide.

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Saxbys Coffee featured in The Philadelphia Inquirer

Saxbys Coffee was recently featured in The Philadelphia Inquirer in an article titled, "Saxbys, Furyk link in to U.S. Open promotions." The article discusses the different ways companies use events, such as the US Open, to promote their brand. The article discusses corporations that will pay $100,000 plus for a hospitality tent and how that has slowed since the economy. Saxbys is discussed as a company that came up with a creative promotion using the US Open without having to break the bank. Click here for the entire article or begin below.

Saxbys, Furyk link in to U.S. Open promotions

By: Joseph DiStefano

Corporations that set up hospitality tents at the U.S. Open at Merion Golf Club to entertain clients, employees, and prospects are paying at least $100,000 for the privilege - sometimes up to $300,000, including passes, bars and bartenders, and other perks.

The recession that slowed all kinds of corporate advertising a few years ago forced companies to be more discriminating about the public events they sponsored. But corporate promotions tied to professional golf, targeted to appeal to business decision-makers, have grown rapidly over the last 10 years, says Bryce Townsend, chief executive at GroupM Entertainment Sports Partnerships or New York.

(Read More)

Saxbys Gives Drink Discount based on US Open Scores

Saxbys is celebrating the US Open with Jim Furyk and our fan-chosen drinks! Jim Furkyk's score will determine the price of the Banana Boat Latte and Peanut Butter Cup Latte for the next day. Stay tuned through the tournament because when Furyk hits the sweet spot, he may also be hitting yours!