Saxbys Coffee featured in The Philadelphia Inquirer

Saxbys Coffee was recently featured in The Philadelphia Inquirer in an article titled, "Saxbys, Furyk link in to U.S. Open promotions." The article discusses the different ways companies use events, such as the US Open, to promote their brand. The article discusses corporations that will pay $100,000 plus for a hospitality tent and how that has slowed since the economy. Saxbys is discussed as a company that came up with a creative promotion using the US Open without having to break the bank. Click here for the entire article or begin below.

Saxbys, Furyk link in to U.S. Open promotions

By: Joseph DiStefano

Corporations that set up hospitality tents at the U.S. Open at Merion Golf Club to entertain clients, employees, and prospects are paying at least $100,000 for the privilege - sometimes up to $300,000, including passes, bars and bartenders, and other perks.

The recession that slowed all kinds of corporate advertising a few years ago forced companies to be more discriminating about the public events they sponsored. But corporate promotions tied to professional golf, targeted to appeal to business decision-makers, have grown rapidly over the last 10 years, says Bryce Townsend, chief executive at GroupM Entertainment Sports Partnerships or New York.

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