Saxbys Brews Up Next Stage of Growth: Coffee Shop Plans to Add 12+ Units in 2013

New Product Innovations and Quality Café Experience Position Coffee Brand for Continued and Aggressive Growth

PHILADELPHIA – When Nick Bayer founded Saxbys Coffee (Saxbys) in 2005, he challenged the saturated coffeehouse market with the belief that award-winning coffee, smiling service and a community-based store atmosphere make all the difference to the customer. With remarkable success in 2012 and plans for 12 plus units in 2013, it is clear that the concept has struck a chord with both customers and franchisees.

 “We’ve developed a winning business approach by creating a unique formula for our brand,” said Bayer, founder and CEO of Saxbys. “By building strong partnerships and supporting our owner-operators, we’ve been able to elevate our business to the next level as we plan to supercharge Saxbys in 2013, with 13 new openings already under contract.”

Saxbys has strategically positioned itself between big chains and the mom and pops by offering a contemporary coffee café, which includes a strong focus on providing a memorable yet consistent experience to every customer.  Each location is individually designed to reflect the community it serves, with an emphasis on the unique culture of the neighborhood, the quality of the product, and the brand’s effort to constantly give back. In fact, Saxbys’ franchisees work with several local charities, as well as Big Brothers Big Sisters, to further become an important anchor in each community.

These unique qualities, combined with an extension of its product line, the brand’s commitment to prime, high-density real estate locations and working alongside talented and energetic owner-operators, will help propel Saxbys to even greater success in 2013 and beyond.

“There are a lot of untapped opportunities for our brand,” continued Bayer, noting the U.S. retail value of the coffee market is estimated at more than $30 billion dollars. Saxbys is especially well positioned since specialty coffee comprises approximately a 47 percent volume-share and nearly 50 percent value-share according to the Specialty Coffee Association of America (SCAA). 

Bayer has also focused on refining the Saxbys business model to reflect demographic research. With 40 percent of 18-24 year olds drinking coffee (up from 31 percent in 2010) according to SCAA, Saxbys has expanded its social media presence with plans to launch product naming, limited time offers and location-specific contests in 2013.

“While we continue to grow our units, we ensure each one of our locations still maintains and fosters an interaction within the community. Our social footprint is designed to connect our loyalists through an interactive playground. We plan on challenging the big boxes through social innovation by not only presenting great interactive opportunities, but by also listening and talking with, not at, our fan base,” Bayer said.

Since its founding in 2005, the brand has remained committed to its original mission, “Make Life Better,” by offering superior customer service and the convenience and taste of gourmet espresso and coffee beverages, Frolatte!®‘s, loose leaf tea, smoothies, frozen yogurt, pastries, and of course, their famous coffee beans in a local setting. Lastly, in the spirit of product innovation, Saxbys has recently launched single serve K-cups and will shortly debut its own branded bottled water in its locations. 

“2013 is going to be a very exciting year for the growth of Saxbys,” Bayer said. “We look forward to bringing our brand to new and untapped markets as well as introducing new customers to the unique and delicious Saxbys experience that our current fans appreciate and love.”

ABOUT SAXBYS COFFEE

Founded in 2005, Saxbys Coffee, a Philadelphia-based 30-unit premier coffee shop, has constantly challenged itself to redefine the coffee shop experience. Regularly named "Best Coffee" and "Best Coffeehouse" in the 30 communities it serves, Saxbys enjoys a strong presence in the Philadelphia, Washington D.C., Southern Ohio and Dallas markets, as well as a distinct profile on college campuses. Known for high quality coffee, specialty drinks, all natural Saxbys Fro-Yo and fresh fruit smoothies, Saxbys’ diverse product menu is complemented by unwavering customer service and contemporary cafes that are designed uniquely for the neighborhoods they serve. For more information, visit www.saxbyscoffee.com.