New Product
Innovations and Quality Café Experience Position Coffee Brand for Continued and
Aggressive Growth
PHILADELPHIA –
When Nick Bayer founded
Saxbys Coffee (Saxbys) in 2005, he challenged the
saturated coffeehouse market with the belief that award-winning coffee, smiling
service and a community-based store atmosphere make all the difference to the
customer. With remarkable success in 2012 and plans for 12 plus units in 2013,
it is clear that the concept has struck a chord with both customers and
franchisees.
“We’ve developed a
winning business approach by creating a unique formula for our brand,” said
Bayer, founder and CEO of Saxbys. “By building strong partnerships and
supporting our owner-operators, we’ve been able to elevate our business to the
next level as we plan to supercharge Saxbys in 2013, with 13 new openings
already under contract.”
Saxbys has strategically positioned itself between big
chains and the mom and pops by offering a contemporary coffee café, which
includes a strong focus on providing a memorable yet consistent experience to
every customer. Each location is
individually designed to reflect the community it serves, with an emphasis on
the unique culture of the neighborhood, the quality of the product, and the brand’s
effort to constantly give back. In fact, Saxbys’ franchisees work with several
local charities, as well as Big Brothers Big Sisters, to further become an
important anchor in each community.
These unique qualities, combined with an extension of its
product line, the brand’s commitment to prime, high-density real estate
locations and working alongside talented and energetic owner-operators, will
help propel
Saxbys to even greater success in 2013 and beyond.
“There are a lot of untapped opportunities for our brand,”
continued Bayer, noting the U.S. retail value of the coffee market is estimated
at more than $30 billion dollars. Saxbys is especially well positioned since specialty
coffee comprises approximately a 47 percent volume-share and nearly 50 percent
value-share according to the Specialty Coffee Association of America (SCAA).
Bayer has also focused on refining the Saxbys business
model to reflect demographic research. With 40 percent of 18-24 year olds
drinking coffee (up from 31 percent in 2010) according to SCAA, Saxbys has expanded
its social media presence with plans to launch product naming, limited time
offers and location-specific contests in 2013.
“While we continue to grow our units, we ensure each one of
our locations still maintains and fosters an interaction within the community.
Our social footprint is designed to connect our loyalists through an
interactive playground. We plan on challenging the big boxes through social
innovation by not only presenting great interactive opportunities, but by also
listening and talking with, not at, our fan base,” Bayer said.
Since its founding in 2005, the brand has remained
committed to its original mission, “Make Life Better,” by offering superior
customer service and the convenience and taste of gourmet espresso and coffee beverages,
Frolatte!®‘s, loose leaf tea, smoothies, frozen yogurt, pastries, and of course,
their famous coffee beans in a local setting. Lastly, in the spirit of product
innovation, Saxbys has recently launched single serve K-cups and will shortly
debut its own branded bottled water in its locations.
“2013 is going to be a very exciting year for the growth of
Saxbys,” Bayer said. “We look forward to bringing our brand to new and untapped
markets as well as introducing new customers to the unique and delicious Saxbys
experience that our current fans appreciate and love.”
ABOUT SAXBYS COFFEE
Founded in 2005, Saxbys
Coffee, a Philadelphia-based 30-unit premier coffee shop, has constantly
challenged itself to redefine the coffee shop experience. Regularly named
"Best Coffee" and "Best Coffeehouse" in the 30 communities
it serves, Saxbys enjoys a strong presence in the
Philadelphia, Washington
D.C., Southern Ohio and Dallas markets, as well as a distinct profile
on college campuses. Known for high quality coffee, specialty drinks, all
natural Saxbys Fro-Yo and fresh fruit smoothies, Saxbys’ diverse product menu
is complemented by unwavering customer service and
contemporary cafes that are designed uniquely for the neighborhoods they serve.
For more information, visit www.saxbyscoffee.com.
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